Facebook Marketing Step-by-Step by Bryan Bren

Author:Bryan Bren [Bren, Bryan]
Language: eng
Format: epub
Published: 2019-05-30T04:00:00+00:00

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If you want to use web conversion campaigns, customize audiences from your website, or create dynamic ads, then you need Facebook Pixel. You also need this tool to track different metrics like cost per conversion or cost per lead.

How to Use Facebook Pixel

Facebook Pixel can be used for collecting data related to two different types of events. The two types of events include the predefined set of standard events and custom events. What is an event? An event is a term used to define a specific action a visitor must take on your website like signing up for an email list or buying a product.

There are 17 predefined standard events according to Facebook Pixel that you can use, and they are as follows:

Purchase- whenever someone purchases on your website.

Lead- whenever a user signs up for a trial or identifies themselves as a lead on your website.

Complete registration- as stated in the name, it refers to the action where a user registers themselves on your website.

Adding payment information- whenever a user enters their payment information while making a purchase on your website.

Adding to the cart- whenever a user adds a product to their shopping cart on your website.

Adding to wish list- whenever a user adds a product to their wish list on your website.

Initiating checkout- whenever a user starts the checkout process or initiates a purchase on your website.

Search- whenever a user uses the search option to look for something specific on your website.

View content- whenever a user lands on a particular page on your website.

Contact- whenever a user contacts you or your business.

Customize the product- whenever a user selects a specific variation of a product like color or design.

Donation- whenever a user makes a donation to a charity of your choosing or any other cause you mention.

Finding location- whenever someone tries to find the location of your business.

Schedule- whenever a user schedules an appointment with your business.

Starting a trial- whenever a user signs up for a free trial for something specific you offer.

Submitting application- whenever a user applies for a specific program, service, or product you offer as a credit card.

Subscribing- whenever a user subscribes to a paid-for service or product.

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